Investment Strategy books have to remake themselves every few years, so there is no lack of publications for you to spend your investment profits on.
Ken Stern has written other books, but this one is interesting because it attempts to sell itself to today's chaotic market. The best you can say about Pounce is that it is timely. Just how do you make money in the stock market, now that it has lost half of its value?
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Mr. Stern promises a rational approach, and spends time, a'la Black Swan Theory, explaining that we don't know what we think we know, and we invest our money stupidly.
However, his rational approach is so complex that only the most diligent readers will make it to the end of the book, where he finally outlines how to put his theories/tactics/strategies into action.
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I picked up the book because I think its important to read what investors are reading. However, I don't think this book will make much of an impact (that is, adding to the already overabundance of 'proven' investment strategies) because of its convoluted exposition. Mr. Sterns utilizes a three pronged approach to investing, using market sentiment, economic and market trending, and valuation, combined with several named strategies designed for different situations and utilizing stock screening software. How's that for a straightforward approach? In various places he refers to his strategies as 'cocktails'. So much for objectivity.
However, that being said about the presentation, Mr. Stern is obviously knowlegeable about the market and forces that move it. From that standpoint, one can obtain insight. However, you will have to work hard to glean it from the book.
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Given that most of us have had a rough experience with our actual investments to date, regardless of strategy, who would have the resolve to put their faith in Mr. Stern's cocktails to insure the future of their retirement?
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